Marketing

  So this past holiday season Taylor Swift sent a select few of her fans a Christmas gift. Taylor called the season Swiftmas and the goodness in her heart went viral as the clip showed fan after fan screaming as if Michael, Elvis, and The Beatles popped out of the boxes on them. Now that […]

Diddy is showing us a minute in the life of a Mogul.

Word on the street is that Kevin Durant is on his way to joining Roc Nation Sports. Now this is a big deal! Kevin Durant will by far be the highest profile player to join Jay-Z’s sports marking division. In the matter of weeks Roc Nation Sports has became a major player in sports world. […]

  Budweiser has a new look and we like it. The King of beers recently debuted a redesigned aluminum can that crinkles 10 degrees in the center to resemble the bowtie logo the company has. “Honestly, our brand needs more design to it. We have brown bottles and aluminum cans,” Pat McGauley, VP of Innovation […]

Lady Gaga is going upove and beyond your basic album release with her next lp Artpop. To coincide with the album she will release an app for the iPhone, iPad, mobile and the desktop. The multi-media experience will be “completely interactive with chats, films for every song, extra music, content, gaga inspired games, fashion updates, […]

In the second and final installment of our sit down with Steve Stoute on his new book that has everyone buzzing, The Tanning Of America, he talks about creating one of the most iconic symbols of pop culture bling, the Jacob & Co. watch, with Jacob “The Jeweler” Arabov and the thought process behind it. […]

  The Commissioner Steve Stoute has stepped into the publishing game with the announcement of his upcoming book  The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy. The book, publishing on September 8th through Gotham Books, focuses on how Hip Hop has changed the economic terrain in […]

Unless your internets have been down for the last month or so, you know about a certain album that dropped early this morning. The Jay-Z x Kanye West epic finally hit cyberspace at midnight, to a herd of hungry downloaders just waiting for the gate to open. And from early guess-timates, The Throne should do […]

Now this is marketing at it’s best. The advertising company responsible for the  marketing of Jay-Z’s Decoded, Droga5, won an Outdoor Grand Prix Award for the campaign.

By Chris Chase A racy video game commercial featuring Serena Williams was shelved by developer 2K Sports after it was deemed too risqué for television. The 60-second spot for “Top Spin 4” features a scantily-clad Serena playing the new video game against an actress wearing even less clothing. The matchup is billed as “the world’s […]

Everybody loves Rachel Jennifer, and we are no different. Even if the product is bad, at least you know you are getting your monies worth once Jennifer hits the screen. And this SmartWater video is no different. Yeah Keenan Cahill gets his funny on, but this is all about Ms. Aniston.  

Black Enterprise takes a look at the effect Jay-Z has on the products and brands he chooses to endorse, whether through his music, or endorsement deal. Click the image for more…  


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