I love Jay-Z like a favorite rapper, but his Rocafella line needs a revamp. It was cool 5-8 years ago, but most of the fans of Jay-Z have probably outgrew the brand. Unless there are racks of clothes that I am missing Rocawear seemed to be aimed toward the younger demographics. Those who like large names printed on their shirts, you know the ones. But maybe the brand is getting a facelift. Maybe the clothes will reflect items that Hov will actually wear.

Carter’s Rocawear brand represents his prowess as a business man who continues to challenge himself to be more than merely a musician. In the spot, Jay explains “ My goal was to have one gold album and that was it.  And then it became, I want to show that an artist can ascend to the executive ranks.” Ultimately it has been Jay-Z’s ability to inspire his customers that has afforded Rocawear over 10 years as the number one brand in its’ space. Carter continues, “Rocawear just keeps reinventing itself and redefining itself every single day.”