Looks like the iPad will have tp work on some more ideas to keep it’s magazine component afloat. After a successful start, magazines such as GQ, Vanity Fair and Wired have all shown dips in their downloads.
According to the Audit Bureau of Circulations, which collects magazine circulation data from companies willing to furnish numbers, all iPad magazines have seen fall offs in downloads over the past few months. Wired was averaging 31,000 downloads from July through September, had 22,000 and 23,000 respectively in October and November. Other magazines have seen similar declines: Vanity Fair sold 8,700 downloads of its November issue, down from an average of about 10,500 from August through October; GQ sold 11,0000 copies, its worst showing yet.
One would guess that magazine publishers would package hardcopies along with digital subscriptions. That may keep help to jump-start the digital medium.How many of you Moguls have a magazine or two on your iPad??