Word on the street is that Kevin Durant is on his way to joining Roc Nation Sports. Now this is a big deal! Kevin Durant will by far be the highest profile player to join Jay-Z’s sports marking division. In the matter of weeks Roc Nation Sports has became a major player in sports world. […]

Nike Basketball Design Director Leo Chang walks us through the newest signature sneaker for OKC Thunder star Kevin Durant, inspired by KD’s hometown of DC and his commitment to team.

Now this is advertising at it’s finest. You can look for one of these on beaches in Brazil and Israel.

His pillow is cool on both sides!!!

Now this is marketing at it’s best. The advertising company responsible for the  marketing of Jay-Z’s Decoded, Droga5, won an Outdoor Grand Prix Award for the campaign.

Upon first glance I could have sworn that Shaq was in this ad with his boo Hoopz! I mean we have seen a lot of them lately. But this go round, Shaquille O’Neal brought out his mother Lucille. I guess Shaq-Fu will be doing a lot of these ads since he will have more time […]

Ray-Ban’s Never Hide campaign drops a video “Watergun“. The slow drawn out style comes to a head once the hood decides to break out into a water fight. This one makes us want to grab a pair of “sunnies” and sitting on porch.

Keira Knightley teams up with Chanel to promote the Coco Mademoiselle fragrance. How does the stuff smell Moguls?

    Just like candy, I can see it when you walk? Is this what Cameo told us about?

Like it, love it, hate it, or simply don’t care, Jay-Z is the biggest thing since sliced bread! Outside of his tremendous run in music 96-??, he seems to be getting bigger by the second. If you thought his Kingdom Come promotion was insane, what are your thoughts about the BP3 takeover? While rapper’s budgets […]

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