From the Booth to the Boardroom
Written by Poindexter on December 30, 2014
In life there’s transitions we go thru personally and professionally. How will you handle it is the question! This same process happens in the music industry and without criticizing, there’s a lot of artist that flat out just FAIL. Some of the greatest one hit wonders have songs that have stood the test of time, their career well that’s something different. In this day and age you have to have some type of foresight, listen there’s no formula for success but there’s definitely a plethora for failure. We live in a society that glamorizes materials things and with artist getting richer at younger ages the wealth can just be a roller coaster ride.
It’s easy to point out those that have failed and to me I don’t like harping on the negative, I like hearing about those that have took the bull by the horns and have excelled. There’s handful of artist that come to mind that have made that transition a success and have become Moguls. We have Usher, David Banner, Gloria Estefan, Jennifer “JLO” Lopez, Jay Z, Christopher “Ludacris” Bridges, Jon Bon Jovi, Curtis “50 Cent” Jackson and of Dr. Dre. I’d like to know what their formula for success was and not the old cliché “hard work”. Their first careers were just a conduit for their second career, they made the best of a good thing.
Usher has been at it since 1991, he was 13 years old when he got started. Of cougar that type of success at such early had some bumps in ghetto road but guess what he came out on top. Usher is one of top record selling male vocalist in U.S. history. As one of first hit single states “My Way”, well he damned sure has. He’s has been a minority owner of the NBA Cleveland Cavaliers for sometime now and his net worth took a nice bump when Cleveland native LeBron James returned home to play for the Cavaliers this past summer. Usher has his own record label, US Records that introduced acts such as Rico Love, Justin Bieber etc. He also has restaurants and substantial amount of endorsement deals.
David Banner is living the dream and making the most of it. From rapper to Grammy Award winning producer to actor and to businessman. He may of started from the bottom and now he’s here. David uses his global platform to head many different initiatives, whether he’s working with UNCF or in the boardroom directing deals or making decisions for his company ABV (A Banner Vision) a premier full service music agency. His clients include Gatorade, Disney, Mercedes Benz, CavIng, KMart, NFL, Pepsi etc. When the music stops Banner has damned well sure his income would continue.
I could go on for days on those who made the most out of their opportunities. Ludacris is a minority owner of the Hornets, Gloria Estefan is minority owner of the Miami Dolphins, Jay Z rapper, minority owner of the New Jersey Nets, owner of 40/40 Club, Sports Agent etc. Todays young artists need to have a exit strategy, they can’t turn up forever and the object of overcoming the odds to becoming a musical success is to maintain it.