Budweiser Gets Dressed Up With A Bowtie
Written by Danny P Ocean on April 20, 2013
Budweiser has a new look and we like it. The King of beers recently debuted a redesigned aluminum can that crinkles 10 degrees in the center to resemble the bowtie logo the company has.
“Honestly, our brand needs more design to it. We have brown bottles and aluminum cans,” Pat McGauley, VP of Innovation at Anheuser-Busch confesses to Co.Design. “Obviously, Coca Cola built their iconic shape over many many years. We’ve had this bow-tie icon, but we haven’t been able to shape the aluminum until now. It’s quite an opportunity for the Budweiser brand.”