Building a Connected Brand with Social Media: A Conversation with Jermaine Dupri (Part 1)

Written by on October 21, 2012

Music Mogul Jermaine Dupri talks with iCrossing Chief Strategy Officer Adam Lavelle about the successful growth of Global 14, the social community Jermaine launched in 2011. Jermaine discusses how he has built a loyal network of engaged fans who share his personal passions ranging from fashion to hip-hop. Global 14 provides a lesson in using social media to build a connected brand — or a close relationship with your audience. In Part 1 of this two-part video, Jermaine discusses topics such as how he creates original content for Global 14 members, such as an inside look at Jermaine in the recording studio with Mariah Carey.

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