Macy’s is taking it to the next level and is opening Finish Line stores inside of their department stores.
Macy’s Inc. will open Finish Line-branded athletic footwear shops in more than 450 Macy’s department stores in the U.S. and online at macys.com. The deal is expected to result in additional sales to Finish Line of $250 million to $350 million annually.
The leased departments, which will be operated by Finish Line Inc., will start opening in spring 2013 with completion expected by fall 2014. For about 225 other Macy’s stores that carry footwear, Finish Line will manage the athletic footwear assortment and inventory starting in spring 2013.
I think this is a great move for Finish Line and Macy’s. How many times have you shopped the athletic section in department stores to only see basic generic gear? Now with Finish Lines located inside the department store, it will give shoppers a better choice.