Life Style Brand of the Urban Mogul
- A Mogul never gets so big that he/she can say or do things that make other people feel small.
- A Mogul never lends more money that he/she can afford to loan and never borrows more than he/she can pay back.
- A Mogul always introduces a younger person to an older person.
- If a Mogul is introducing a man and a woman who is essentially the same age, he introduces the man to the woman.
- A Mogul never assumes anybody knows anybody else. Moguls always make introductions.
- Moguls always stand up when being introduced.
- Moguls do not crash parties.
- When entering a crowded room, a Mogul always walks a couple of steps behind a woman.