At the end of Sunday’s episode of Mad Men, we say Don Draper sitting back listening to The Beatles track Tomorrow Never Knows. To include the sample in the show it cost $250,000!
As with most transactions that involve the Beatles, that usage did not come cheap. According to two people briefed on the deal, who were not authorized to speak about it, Lionsgate, the studio that produces “Mad Men,” paid about $250,000 for the recording and publishing rights to the song. That is an appropriately high price, several music and advertising executives say, since many major pop songs can be licensed for less than $100,000. [New York Times]
Damn that is a lot of money! No wonder Sir Paul McCartney is still getting paid!