Looks like Nike is taking steps to curb the release date drama that seems to have crept back up within the last few months. Malls across the country were plagued by violence, riots, and disappointed fans whenever highly anticipated Nike/Jordans dropped. So what did Uncle Nike and them do? Came up with a rsvp system. Not sure how effective it will be, but anything is better than what has become common practice.
In an effort to fight against the madness brought on by certain sneaker releases, Nike has implemented a Twitter RSVP system aimed at bringing that type of hysteria to a stop. Nike has set up this new system with Nike stores across the United States. We have also heard that Nike has taken other measures such as banning midnight in-store releases and pre-orders.
NIKE STORE LAUNCHES – TWITTER RSVP
The Twitter RSVP Process:
- On the RSVP date, our store will send a tweet at a random time to begin our Twitter RSVP process, including a product specific hashtag (#tag).
- Once registration is open, you must Direct Message (”DM”) the store within 60 minutes. The DM must include:
- The product-specific #tag tweeted by the store
- The last 4 digits of your State/Passport/Military/School ID number
- Your shoe size (limit one).
- Confirmations from the store will be sent via DM to those who have successfully secured their requested size. Shoes will be awarded on a “first respond, first serve” basis.
- Confirmed recipients must pick up their product (in person w/ identification) from the store on the day of launch. Unclaimed product will be announced on Twitter and will be re-released at the store’s discretion.
How do you properly RSVP through DM?
- Step 1: Make sure you are following the stoe Twitter account in order to send a DM.
Note: Nike does not need to follow you because its Twitter accounts are verified
- Step 2: Watch for the store to send a RSVP tweet at a random time on the designated RSVP day.
Example Tweet: Twitter #RSVP is now open for the Air Foamposite One.#Electrolime
- Step 3: you respond with a DM to the Nike store Twitter account.
Example DM: #Electrolime, 4253, 10.5
[unique #tag], [last 4 digits of ID], [shoe size]
- (For more information about sending a DM, see the Twitter Help Center.)
Twitter RSVP Terms and Conditions:
- One item allowed per person, even if you receive two confirmations of successful registrations. Abuse of this rule may result in denial of purchase or entry to future launches.
- Confirmed recipients must provide a valid ID that matches the last 4 digits used for RSVP.
- Size cannot be changed once it has been confirmed to a person through Twitter RSVP.
- Resell or trade of Twitter RSVP confirmation is prohibited.
- Twitter RSVP confirmation is not transferable and not redeemable for cash or for credit towards any purchase.
- Lines will not be allowed to form outside the store for this release.
- Launch process is always subject to change at any time at the discretion of Nike, Inc.
Find your local Nike Store Twitter account:
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