Sean Combs is taking his business sense to cable with the upcoming launch of a new channel; Revolt.
Sean Combs, the entertainment impresario known as Diddy, is planning to launch a music-themed cable network, according to three sources with knowledge of his plans. The channel is called Revolt and is aiming to launch at the end of the year–12/12/12, to be specific.
Sources with knowledge of the Revolt playbook describe it as a music and music news channel with an urban skew. One described it as the old days of MTV, but for more of the African American audience. The venture is well funded, say the sources.
Former MTV programming chief Andy Schuon is involved with Revolt, according to sources. In 2006, Schuon headed up a music channel called International Music Feed (IMF), which was acquired by Ovation TV before being discontinued.
Let’s hope we get more video and less reality tv mess. And please ole please let the videos be all genres and not just that recycled trash we on the regular.