Steve Stoute Talks To The Life Files

Written by on September 19, 2011

In the second and final installment of our sit down with Steve Stoute on his new book that has everyone buzzing, The Tanning Of America, he talks about creating one of the most iconic symbols of pop culture bling, the Jacob & Co. watch, with Jacob “The Jeweler” Arabov and the thought process behind it. Steve also recalls his first business big deal with Jay-Z creating Dr. Dre’s “Still D.R.E.” from the critically acclaimed Chronic 2001 album and explains why the two have done business ever since.




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