Steve Stoute Has A Book For Sale

Written by on August 10, 2011


The Commissioner Steve Stoute has stepped into the publishing game with the announcement of his upcoming book  The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy.

The book, publishing on September 8th through Gotham Books, focuses on how Hip Hop has changed the economic terrain in terms of marketing. Instead of looking at consumers by race, age or gender, he looks at how they develop the sme “mental complexion” through shared experiences.

Looks like Steve is constantly doing the damn thing!



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